Whats Cookin
Revolutionizing Community Engagement
Device
Mobile, Web
Role
UI Designer
Date
04/2021 - 10/2021
Background
Whats Cookin serves as a vibrant online gathering place, uniting a diverse community under the shared passion for discovering and sharing exciting experiences across the United States. From local events to music festivals, the platform offers a dynamic space where users can connect, explore, and enrich their experiences.
Problem
Whats Cookin face challenges in building trust and engagement across diverse backgrounds. It’s proven difficult to foster active participation and encourage users to share offers within their respective cities. So how might we design a user-friendly platform that provides trust and encourages seamless sharing of offers within local communities?
Solution
Enhancing the navigation experience:
Personalized editing capabilities, users can tailor their offers by adjusting the details such as time, date, description, and cover images. After submitting the changes, it will integrate into the community circle allowing folks to learn more about the offer.
Create Offer, allowing members of the community to host a diverse range of events, encouraging active participation, and further enriching the platform’s offerings.
How I arrived at the solution?
Screen Survey Insights
The screener survey aimed to discern the user experience between two distinct age groups within Whats Cookin. As I analyzed the results, I discovered that participants are concerned with the message, feeling it lacked a distinct community-oriented identity, instead it's more of a food-centric platform.
Key takeaways:
- Over 75% of users aged 19-25 found the offers unappealing and experienced disorientation with the provided content.
- Approximately 40% of users aged 25-34 reported feeling disconnected from the information presented in the offers.
- Visually, the utilization of icons with varying sizes for sidebar navigation, posed challenges for participants, straining their visual experience.
Drawing insights from the screener survey, I've identified key areas for design improvement that directly address the client’s business objectives. From here, I’ll start ideating key features to create a user-friendly platform for effortless offer sharing within local communities.
Ideation
As I dive deep into the design process, I utilize an Insight Matrix to brainstorm and refine potential design solutions aimed at addressing our client’s challenges. Throughout the design approach, I aim to streamline the process of creating offers and joining circles, ultimately enhancing user engagement and satisfaction.
Mobile Web Design
The refined designs have significantly enhanced the visual appeal of the platform, incorporating valuable insights gained from the screen survey feedback.
Outcomes
- Improved User Engagement: Implementing the design solutions aimed at addressing user feedback and enhancing the platform’s usability increased user engagement metrics such as time spent on the platform, frequency of visits, and interaction with offers.
- Enhanced User Satisfaction: Users may find the platform more intuitive, enjoyable, and valuable for discovering and sharing offers within their communities.
- Brand Perception Improvement: Whats Cookin may see an improvement in its brand perception, being recognized as a platform that listens to its users and prioritizes their experience. This could lead to enhanced trust and credibility among both existing and new potential users.
Learnings and Future iterations
Throughout this process, I’ve gained valuable insights into the importance of prioritizing user needs and preferences when making design decisions. Previously, my focus was primarily on the aesthetics of the design, but now I understand the critical role of user-centric design in creating a seamless navigation flow. As a designer, it’s essential to always keep the end-user in mind and provide design solutions to meet their needs.
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More projects coming soon!